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''Not Brand Echh'' was a satiric comic book series published by Marvel Comics that parodied its own superhero stories as well as those of other comics publishers. Running for 13 issues (cover-dated Aug. 1967 to May 1969), it included among its contributors such notable writers and artists as Stan Lee, Jack Kirby, Gene Colan, Bill Everett, John and Marie Severin, and Roy Thomas. With issue #9, it became a 68-page, 25¢ "giant", relative to the typical 12¢ comics of the times. Its mascot, Forbush Man, introduced in the first issue, was a superhero wannabe with no superpowers and a costume of red long johns emblazoned with the letter "F" and a cooking pot, with eye-holes, covering his never-revealed head. His secret identity was eventually revealed in issue #5 (Dec. 1967) as Irving Forbush, Marvel's fictitious office gofer. The series title was a play on an advertising convention of the time, in which a competitor's product was not referred to by name, but simply as "Brand X"; DC was sometimes playfully called "Brand Echh" in Marvel "Bullpen Bulletins" and letters pages, hence this comic was "Not Brand Echh." The official title of the comic in its postal indicia was ''Brand Echh'' for its first four issues, and afterward ''Not Brand Echh'', the cover title from the start. ==Background and content== Superhero satire had appeared previously in comic books, notably in occasional stories in EC's 1950s ''Mad'' comic book, prior to its becoming a black-and-white magazine. Later issues would parody films and TV shows (including ''Bonnie and Clyde'' and the 1960s ''The Green Hornet'') as well as comics. Typical stories and name transpositions included Ironed Man (Iron Man) vs. Magnut, Robot Biter (Gold Key Comics' Magnus, Robot Fighter); "Best Side Story", with Dr. Deranged (Dr. Strange) in a ''West Side Story'' pastiche; "The Origin of...Stuporman", a Superman takeoff recalling Wally Wood's influential "Superduperman" in ''Mad'' #4 (May 1952); the Ecchs-Men in "If Magneat-O Should Clobber Us", parodying not only the X-Men and Magneto, but also the high melodrama of 1960s Marvel titles; and Marvel characters visually standing-in for the baseball-player protagonists of the otherwise faithfully rendered famous poem "Casey at the Bat". Events took place in the "Marble Universe", a play on the Marvel Universe. In broader topical references, Gary Friedrich, writer of ''Sgt. Fury and His Howling Commandos'', and cartoonist and Marvel production manager John Verpoorten contributed a Marvel-character version of the Beatles' ''Sgt. Pepper's Lonely Hearts Club Band'' record album art. Robert Crumb's album cover art for Big Brother and the Holding Company was parodied by Herb Trimpe. Later issues had parodies of famous films such as ''Guess Who's Coming to Dinner'' and ''Camelot'' and features about superhero poetry, superhero carnival and "Rent A Super-Hero", in which children employed their favorite heroes to help with mundane tasks like family plumbing problems. Warren Publishing editor Bill DuBay drew and co-wrote one story in his only Marvel appearance. Issue #10 featured solely reprints from earlier issues. Radio and TV personality Paul Gambaccini claims to have coined the term "Brand Echh" in his letter published in ''The Amazing Spider-Man'' #7 (Dec. 1963. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Not Brand Echh」の詳細全文を読む スポンサード リンク
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